collav
collav
The collav logo pairs an interlocking V·A monogram with a soft, rounded wordmark. The mark reads as two strokes meeting - sound and structure, working together. Use the full lockup as the default whenever space allows.
The identity is built from two parts that work together or stand alone. Keep their proportions exactly as drawn - never redraw, re-trace, or re-typeset them.
The mark comes in two finishes. Solid is the default - one flat color, maximum clarity at any size. Duotone lightens the overlapping panel to reveal the two interlocking strokes; use it at larger sizes where the detail can read.
Four configurations cover every placement. Choose the one that best fits the space - don't invent new arrangements or spacing.
The logo lives in three colorways: collav Purple, solid black, and white. Pick the version with the strongest contrast against its background. Purple is preferred on light; white is required on dark and on the brand purple.
A deliberately tight system. collav Purple carries the brand; ink and white do the structural work. Lavender is the single supporting tint - it's the duotone's lighter panel, used for fills, states, and backgrounds.
collav surfaces are soft, warm off-whites. Use Off-White as the default page background, Surface for raised cards, and Muted Surface for insets, divided by the Line hairline.
Give the logo room to breathe. Keep clear space on all sides equal to the width of one stroke of the mark (= x). Nothing - type, imagery, or edges - should enter this zone.
The minimum margin equals one stroke-width of the mark. When in doubt, add more space - the logo should never feel crowded.
Below these sizes the mark's interlock and the wordmark's counters start to break down. Don't go smaller. For very small UI (favicons, app badges), use the mark on its own - solid, never duotone.
MARK · 32 px min
MARK · 10 mm min
The logo's integrity depends on consistency. Avoid every alteration below - they all weaken recognition.
The wordmark and all display headings use Comfortaa - the brand voice, rounded and warm. Body copy runs in Manrope, and specs, labels, and code use DM Mono. Three faces, clearly assigned.
